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14 weeks | AsynchronousDigital Nonprofit CommunicationsHello and welcome to class! Over the next fourteen weeks, we’ll be exploring a variety of topics. Use the links below to access each week’s course materials.
Unit 1
❋ Week 1: Getting StartedGet familiar with how this class will work and explore the online learning environment.
❋ Week 2: Social Media History & ContextsLearn about the history and contexts that helped shape the internet, social media, and digital communications in nonprofits.
❋ Week 3: The Basics of Brand ManagementDip your toes into the world of brand management and adopt a nonprofit organization for your portfolio project.
Unit 2
❋ Week 4: Building PersonasBuild virtual personas to help better understand your potential audience of donors.
❋ Week 5: Framing Your Argument & Canva BasicsRead about linguistic frames for making your case and get signed up with Canva.
❋ Week 6: Text-Based Appeals❋ Week 14: Submitting Your Final Portfolio❋ Week 7: Infographics & Data VisualizationPractice using quantitative and qualitative data to help make the case for your nonprofit.
Unit 3
❋ Week 8: Client StoriesUse real-life stories to help demonstrate the impact of your nonprofit’s work.
❋ Week 10: Mutual Aid & Give to the Max Day❋ Week 9: Short-Form VideoWhip out your phone and use video to help make the case for donating to your nonprofit.
❋ Week 11: Digital AccessibilityMake sure your digital communications are accessible and comprehensible to people with different kinds of disabilities.
Learn how creative professionals are making ends meet in a challenging economy.
Use your writing skills to craft a compelling fundraising email or direct mail piece.
Learn about mutual aid as a form of philanthropy and design your own Give to the Max Day post for your nonprofit.
Unit 4
❋ Week 12: Crisis Communications 101❋ Week 13: Making a Living as a CreativeWhat to do as a communications professional when things go sideways.
Submit your complete portfolio of digital communications collateral for your nonprofit.
Day OneArrive & Meet
As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.
Check-In9:00 – 9:30am
Group Activity11:00am
Lunch Break12:30pm
Creative Workshop2:00pm
Dinner6:30pm
Day TwoSet Intentions & Reflect
Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.
Check-In9:00 – 9:30am
Group Activity11:00am
Lunch Break12:30pm
Creative Workshop2:00pm
Dinner6:30pm
Day ThreeLook Forward & Wrap Up
We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.
Check-In9:00 – 9:30am
Group Activity11:00am
Lunch Break12:30pm
Creative Workshop2:00pm
Dinner6:30pm
How It Works-
Browse our upcoming events to find the one that feels right for you. We host events year-round in all different locations and climates.
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Sign up and pay all required fees to reserve your spot. If plans change, you can cancel up to 14 days before the retreat start to receive a 50% refund.
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After booking, we'll send you a Welcome Packet with everything you need to know—detailed schedules, packing list recommendations, add-ons to consider, and more.
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We'd recommend booking your transportation to and from the event as soon as possible, to ensure you can arrive without any complications or delays.
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Now all that's left to do is pack your bags and get excited for your new adventure.